Purpose and the Virtuous Wheel of Community Collaboration

Do you have a compelling purpose for your social media initiative? GARTNER research shows that “Provide and Pray” approach is a prevalent corporate worst-practice. What’s the rallying cry around which you want your community to develop and contribute?

Take the example of iWatch Philadelhpia, an initiative of the Philadelphia Police Department.

iWatchPhiladelphia map


Anyone can submit a tip anytime, anywhere. Anonymously, if you prefer. Now you can be a crime-fighter with the Philadelphia Police Department!

What’s your compelling purpose?

2 Responses to “Purpose and the Virtuous Wheel of Community Collaboration”
  1. zarthustra7 says:

    Thank you. Cheers!

Check out what others are saying...
  1. […] saw how a compelling purpose is necessary to get community contributions started. Sustaining a community requires more than […]

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