The Why, What and How
Provide a compelling ‘Why?” The ‘What?’ and ‘How?’ can be subject of debate. It’s the ‘Why?’ that draws individuals together as a unit.
- Why? Give the compelling reason.
- What? Set measurable goals.
- How? Describe the methods.
Lt. Aldo Raine demonstrates this fine principle in the Tarantino’s Inglourious Basterds.
Nazi ain’t got no humanity. They’re the foot soldiers of a Jew-hatin’, mass murderin’ maniac and they need to be dee-stroyed. That’s why any and every son of a bitch we find wearin’ a Nazi uniform, they’re gonna die.
When you join my command, you take on debit. A debit you owe me personally. Each and every man under my command owes me one hundred Nazi scalps. And I want my scalps. And all y’all will git me one hundred Nazi scalps, taken from the heads of one hundred dead Nazis. Or you will die tryin’.
And our battle plan will be that of an Apache resistance. We will be cruel to the Germans, and through our cruelty they will know who we are. And they will find the evidence of our cruelty in the disemboweled, dismembered, and disfigured bodies of their brothers we leave behind us. And the German won’t not be able to help themselves but to imagine the cruelty their brothers endured at our hands, and our boot heels, and the edge of our knives. And the German will be sickened by us, and the German will talk about us, and the German will fear us. And when the German closes their eyes at night and they’re tortured by their subconscious for the evil they have done, it will be with thoughts of us they are tortured with.