Why should ANYONE buy your product or service?

Why should I buy your product or service? There is only one good reason why. You understand my pain-point and I trust you to remove it. Everything else is secondary.


How to make a partner of a customer. The Run-Grow-Transform model.

Willy Wonka, of the chocolate factory fame, approaches you for a server for his IT needs. You have three choices.

Forge effective partnerships

The world around us has changed. How should we respond – as individuals, teams and organizations? Individuals must demonstrate agility. Teams should forge effective partnerships with customers and collaborators. Organizations must apply people and assets to strike the right balance between creation, maintenance and destruction.