Social Media Workshop – Storytelling

Storytelling: Your Brand, Your Story 3 Steps to a social media strategy. The big idea becomes a big story From big story to a publishing plan Choose your channels I organized the class in two groups for this activity. First, the big idea become a big story I tasked each group to come up with … Continue reading

Social Media Workshop – The Internet has Always Been Social

A compelling purpose is necessary to sustain collaborative communities. The first activity illustrates the need to connect with heartbeats.A social initiative has a snowflake’s chance in hell unless it can first do that. 1. Passion-Tags We had people write down on a Post-it® note: Name Avatar and image Top 2-3 passions 2. Network Next we … Continue reading

Social Media Workshop

I conducted a half-day workshop on Social Media. One team is interested in using social media to catalyze our internal innovation program. The other team is responsible for employee safety and has a fabulous track record. They went to use social media to make the wider community a safer place, India being an inherently unsafe … Continue reading

Autonomy and the Virtuous Wheel of Community Collaboration

  We saw how a compelling purpose is necessary to get community contributions started. Sustaining a community requires more than than. It requires transparency, so content contributed by individuals is visible to the whole community. That is so individuals can provide feedback on contributions. And judgement can appear. Individuals enjoy autonomy from the anyone, anytime, … Continue reading